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Wednesday, May 2, 2012

Under Armour Women - What's Beautiful


Recently, Under Armour Women launched What's Beautiful - a competition to redefine the female athlete and, in the process, find new faces to represent Under Armour Women. When I first saw this competition, I loved it and the premise behind it. Declare a goal, prove how badly you want it and show how it's done by completing 19 challenges. Along the way, rework the traditional conceptions of beauty.

I hemmed and hawed about entering the competition mainly because I wasn't sure what concrete goal I could declare for myself given my knee. Honestly, I don't know where I will be in my recovery 2 months from now. I want to be smart about healing. I don't want to be irresponsible and risk further injury.

But the main reason that I hesitated was that it scares the shit out of me to put so much of myself personally out there as part of this competition and potentially risk failing. What if all the challenges are physical and I can't complete them? What if I just look silly in the process?

As I was thinking about this, my husband reminded me that I said I was going to stop making excuses and that I'll never get anything if I don't try. With that, I shot a video and entered the competition. In my mind, I've already accomplished a huge goal just by stepping way out of my comfort zone and throwing my hat into the ring.

Over the course of the next 8 weeks, I'll be completing 19 Under Armour Challenges to demonstrate that I have what it takes to crush my goal. The first challenge was to shoot a video of yourself announcing your goal to the world. What is my goal? Take a look at the video that I created! (PS: This is my first attempt at a vlog so please be kind!!)


You can follow the competition and check out my page here. Over the next few weeks, I may ask for your votes or comments and I would be so forever grateful for your support. On On June 26th, 10 finalists will be announced. Three women will ultimately be declared the new faces of Under Armour, two will be selected by Under Armour and one will be chosen by public vote.

For all the women out there, I encourage you to enter too! If you do enter or already have entered, please leave me a comment so that I can follow you!


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40 Comments:

At May 2, 2012 at 12:26 AM , OpenID lgsmash.com said...

Following you! I love your goal - totally doable! Let's rock this thing :)

 
At May 2, 2012 at 12:55 AM , Anonymous 2dayswoman said...

That's an amazing goal, you go girl!! Good luck, of course you'll make the final 10 ;-)
Raquel

 
At May 2, 2012 at 1:30 AM , Blogger Fun and Fit: Kymberly and Alexandra said...

What a great variety you offer with your sports. Well done video - so genuine and articulate. I wish you total luck with the challenge!(Kymberly)

 
At May 2, 2012 at 6:31 AM , Blogger Running, Loving, Living said...

Great goal!!! Loved the vlog!! Good luck on your goal!!!

 
At May 2, 2012 at 7:02 AM , Anonymous tracy@sellabitmum said...

YOU - are so damn awesome!

 
At May 2, 2012 at 11:35 AM , Anonymous Jess said...

THIS IS AWESOME!!! I am SO rooting for you!! SO glad you took your husbands advice and are going for it!! YAY YOU!!

 
At May 2, 2012 at 12:10 PM , Blogger PavementRunner said...

Rock star! Congrats! And now you know how to make a vlog.... watch out cyber world, Christine is on the loose!

 
At May 2, 2012 at 12:30 PM , Anonymous Cat @ Breakfast to Bed said...

LOVE IT!!!

 
At May 2, 2012 at 1:14 PM , Blogger Meredith Dare You To said...

WAy to go! I'm still in my shell :) Good luck!

 
At May 2, 2012 at 2:43 PM , Blogger Christine said...

Thank you! I'm glad that I took his advice too. Not that I wouldn't be motivated to get better but this lights a little fire under my ass. I'm excited and scared but think it will be good for me!

 
At May 2, 2012 at 2:43 PM , Blogger Christine said...

Thank you! After I entered and posted the video, there was definitely a part of me that screamed, "I take it back!!!"

 
At May 2, 2012 at 2:44 PM , Blogger Christine said...

But YOU have a garage band. xoxo

 
At May 2, 2012 at 2:47 PM , Blogger Christine said...

haha! Not sure about the longevity of my vlogging career but we shall see. It wasn't as bad as I thought it would be.

 
At May 2, 2012 at 2:48 PM , Blogger Christine said...

Thank you!!

 
At May 2, 2012 at 2:50 PM , Blogger Christine said...

Thank you! I was nervous making the video so happy to have the one under my belt. Good luck to you too! I'm following you on the UA site.

 
At May 2, 2012 at 2:52 PM , Blogger Christine said...

Thank you! I think that I've done practically every sport under the sun. I thought it was fun. My mom thought I was non-committal. Go figure :-) I appreciate your comment and words of encouragement!!

 
At May 2, 2012 at 2:53 PM , Blogger Christine said...

Yes! So excited for you too and your goal. <3 the Fitfluential family!

 
At May 2, 2012 at 2:54 PM , Blogger Christine said...

Thank you. You are very kind and sweet. I'm happy that I faced up to this challenge and decided to go for it. Who knows, right?

 
At May 2, 2012 at 6:21 PM , Anonymous Momma Marge said...

Way to go... you are an inspiration!

Visiting from SITS, make it a great day!

 
At May 2, 2012 at 7:00 PM , Blogger Christine @ Oatmeal Bowl said...

You go girl! Crush it. You have my vote!

 
At May 2, 2012 at 8:13 PM , Blogger The Preppy Girl in Pink said...

Oh my goodness! I am freaking out!!! THIS IS SO YOU & IT IS SO AWESOME!!! You were born to do this!!! I can't wait to follow you and give you support!!!

YOU HAVE MY VOTE BECAUSE I KNOW YOU ARE THAT PERSON IN THE VIDEO!!! YOU ARE AN INSPIRATION!!!

 
At May 2, 2012 at 8:22 PM , Blogger Alison@Mama Wants This said...

Christine, this is wonderful!! Wish you so much luck, you're going to ROCK THIS! You definitely have vote.

 
At May 2, 2012 at 9:06 PM , Blogger Julie @ ROJ Running said...

Great goal. I wish you well recovering from your surgery and I know you'll enjoy the mini challenges along the way

 
At May 2, 2012 at 10:06 PM , Blogger Cotter Crunch said...

you will! I know it! and i loved hearing your voice.

 
At May 2, 2012 at 11:33 PM , Blogger Jenni Chiu said...

My husband recovered from the same surgery a year and a half ago - it really does test your mettle!
I'm so thrilled for you about this contest. I have a feeling you're going to take no prisoners.
I'm going to be one of your supporters for sure!

 
At May 3, 2012 at 10:41 AM , Blogger Jolene said...

Oh this is SO SO COOL!!! I am so excited for you!! I love the vlog too, so awesome!! I can't wait to watch you go through this!

 
At May 3, 2012 at 3:01 PM , Blogger Christine said...

Aww, thanks! Geez, now I guess I have to put up or shut up, huh? :-)

 
At May 3, 2012 at 3:02 PM , Blogger Christine said...

Thanks! I always think that I sound funny on film or at least not how I think I sound. :-)

 
At May 3, 2012 at 3:02 PM , Blogger Christine said...

Thank you!

 
At May 3, 2012 at 3:02 PM , Blogger Christine said...

Thank you!!

 
At May 3, 2012 at 3:03 PM , Blogger Christine said...

You are too sweet. Thank you for this comment. Made my day and makes me feel good/more comfortable about deciding to do this little competition. I so appreciate your support!

 
At May 3, 2012 at 3:04 PM , Blogger Christine said...

Thank you Alison! I very much appreciate your support and words of encouragement!

 
At May 3, 2012 at 3:05 PM , Blogger Christine said...

Thank you Julie! I'm kind of excited about the mini challenges. Physical therapy is a bit more fun and not as monotonous now that I have these interim goals.

 
At May 3, 2012 at 3:06 PM , Blogger Christine said...

Thank you Jenni! I so appreciate your support and encouragement! The whole recovery process does test your mettle for sure! I hope that your husband is doing well.

 
At May 5, 2012 at 9:31 AM , Anonymous Janice- The Fitness Cheerleader said...

Wow! Christine I have so much in common with you (except surfing, which I think is so freaking cool that you surf!). Good luck with your recovery!

 
At May 6, 2012 at 4:22 PM , Blogger Christine said...

We do?! I can't wait to learn more. Thanks so much for your comment!

 
At May 9, 2012 at 2:36 PM , Anonymous Michelle said...

Found you on the SITS website - great blog post, looks like a great adventure!

 
At May 10, 2012 at 11:25 AM , Blogger Christine said...

Thanks Michelle!!

 
At May 12, 2012 at 10:08 AM , Blogger Jennifer Ostrander said...

I found you on SITS too, this is the second article you had that I loved. Hmmm subscribe! ;o) I'm going to go look at this challenge, it sounds like something I'd love to try just to add a challenge.

 
At May 13, 2012 at 8:45 PM , Blogger Christine said...

Thanks Jennifer! It has been good to challenge myself with this. Let me know if you do sign up!! The women who are participating are pretty amazing.

 

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